E-Commerce

Dr. Berg Health Supplements Store

High-volume Magento 2 store for Dr. Eric Berg's keto-friendly supplement line — bundles, multi-currency, and global shipping.

Health & Wellness Brand20 weeksE-Commerce
Magento 2HealthSupplementsD2C
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Dr. Berg supplement product lineup on health e-commerce storefront
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Dr. C.

Dr. Berg supplement product lineup on health e-commerce storefront
Dr. Berg supplement product lineup on health e-commerce storefront

— known to millions as The Knowledge Doc® — needed a scalable ecommerce platform for his growing supplement line. We built and optimized a Magento 2 store capable of handling massive traffic spikes driven by his YouTube audience, with support for bundles, subscription kits, and international markets.

Catalog and pricing rules are where B2B and B2C projects quietly diverge — document segment logic before the first sprint demo so stakeholders do not debate edge cases mid-build.

Inventory truthfulness matters more than feature count: buyers forgive missing filters faster than wrong stock or ambiguous lead times.

Project at a Glance

FieldDetailNotes
CategoryE-CommerceOnline stores, B2B portals, and ordering systems built for conversion.
Client TypeHealth & Wellness BrandEngagement model
Timeline20 weeksDiscovery through go-live
Focus AreasMagento 2 · Health · Supplements · D2CPrimary capabilities delivered

Delivered for a health & wellness brand in 20 weeks — scoped as a fixed-milestone engagement with weekly demos and named owners on both US and Vietnam sides.

Traffic surges from viral YouTube videos caused cart abandonment and checkout timeouts on the legacy store.

Supplement product detail page with bundle configurator
Supplement product detail page with bundle configurator

International customers faced inconsistent currency display and confusing shipping options, costing conversions across European and Asian markets.

Legacy ERP constraints often dictate sync frequency and write-back rules. Surface those limits in discovery so product does not promise real-time stock when the middleware can only poll hourly.

Abandonment usually traces to approval friction, not UI polish — map who must sign off and how long that takes in production.

We implemented Magento 2 with full-page cache, Varnish, and CDN optimization to absorb traffic peaks without slowdowns. Multi-currency and multi-language support was configured for Netherlands and other key markets.

Multi-currency checkout flow with bundle discount
Multi-currency checkout flow with bundle discount

Bundle configurators allow customers to stack supplements with an automatic 10% bundle discount applied at cart.

Middleware layers should be observable: queue depth, last successful sync, and per-SKU error counts belong on an ops dashboard from day one.

Contract pricing and promotions need explicit stacking rules finance can explain on customer calls.

We measure success against baselines agreed in discovery — not vanity metrics added after launch. The table below captures headline numbers; narrative outcomes follow for stakeholder reviews.

Key Metrics

MetricResultContext
Page load time-52%Measured post-launch
Conversion rate+28%Measured post-launch
Bundle revenue share38%Measured post-launch

Business Outcomes

  • Customers build custom supplement bundles with automatic 10% savings — now one of the top revenue drivers.
  • Sales teams monitor real-time orders from a performance-optimized Magento admin dashboard.
  • Email automations trigger reorder reminders aligned to each product's average usage cycle.

Metrics should tie to business outcomes the client already tracks — attach dashboards to their weekly ops review, not only engineering retros.

Post-launch, measure reorder interval and support ticket volume on checkout — they predict expansion revenue better than page views.

High-volume Magento 2 store for Dr.

Order and inventory management admin dashboard
Order and inventory management admin dashboard

Eric Berg's keto-friendly supplement line — bundles, multi-currency, and global shipping.

Built with e-commerce-appropriate tooling — production-tested across Kan-Tek client squads. Choices favor maintainability and integration fit over novelty.

Core Stack

LayerToolsRationale
ApplicationMagento 2 · PHP · MySQLUser-facing and API surfaces
Data & InfraElasticsearch · Redis · Varnish · NginxPersistence, cache, and ops

Full Stack

  • Magento 2
  • PHP
  • MySQL
  • Elasticsearch
  • Redis
  • Varnish
  • Nginx

Stack choices should match integration burden: prefer boring, well-owned services for payments and catalog sync over novel databases.

Document extension points for phase-two features so the client roadmap does not force a rewrite.

Run through this checklist before go-live — assign an owner for each item and block the release window until sign-off. Skipping steps because of deadline pressure is how production incidents start.

Pre-launch gates

  • Load-test checkout and payment webhooks under peak cart volume.
  • Validate tax, shipping, and promo rules against finance sign-off matrix.
  • Confirm ERP or inventory sync recovery after forced outage drill.
  • Run accessibility pass on cart, checkout, and account flows.
  • Verify order confirmation emails and admin alerts in staging.
  • Document rollback plan for catalog deploys and payment provider toggles.