Content APIs — Sanity, Strapi, or custom GraphQL — decouple editorial workflow from frontend releases. Web, mobile, email, and kiosk channels consume the same structured content with channel-specific presentation. Webhooks trigger rebuilds or on-demand revalidation so publishes go live in minutes, not deploy cycles. Schema evolution is versioned so old app builds do not break when fields are added.
Core Stack
- HEHeadless CMS
- WordPress
- CUCustom
Overview
What This Service Covers
Marketing teams need speed without breaking layout. We build role-based admin UIs, media libraries, and preview flows that non-technical users trust.
API-first architecture feeds web, app, and email from one source. SEO fields, scheduling, and localization are first-class — not bolted on later.
Capabilities
What's Included
Each capability maps to deliverables in your statement of work — no vague bullet points.
Block-based editors give marketers flexibility within layout guardrails — no broken heroes or off-brand spacing. Reusable components map to React sections your frontend team maintains. Inline help and validation prevent missing alt text or oversize headlines before publish. Role-specific views hide advanced fields from casual editors while power users retain full control.
Draft, review, approve, and publish states mirror how your legal and marketing teams actually work. Audit history shows who changed which field and when — critical for regulated industries. Scheduled publishing aligns campaigns across time zones without midnight manual clicks. Emergency unpublish and redirect tools protect brand when mistakes slip through.
Uploads flow through transforms — resize, WebP/AVIF, focal point crops — before CDN delivery. Alt text and captions are required or warned based on your accessibility policy. Folder and tag structures match how editors think about campaigns, not disk paths. DAM integrations pull from existing libraries when you already store assets elsewhere.
Staging URLs render draft content exactly as production will, including SEO metadata and structured data. Share links let stakeholders approve without CMS accounts. Preview tokens expire and respect role permissions so unreleased news does not leak. Comparison mode optional for before/after content refreshes.
Per-entry meta title, description, canonical, and OG image fields sync to frontend head tags automatically. Structured data — Article, FAQ, Product — is driven from CMS fields, not hand-coded JSON. Fallback rules handle missing translations or legacy entries gracefully. Editors see character counts and snippet previews before publish.
Delivery Flow
How We Execute
A transparent pipeline — you know what happens in each phase before we start.
We inventory content types, volumes, authors, and migration sources — old WordPress, spreadsheets, or siloed microsites. Quality issues — broken embeds, duplicate slugs — are quantified for migration planning. Editorial pain points from workshops inform UX priorities in the admin. Audit output defines model design scope and realistic launch phasing.
Schemas define relationships — author, category, related articles — with validation and localization strategy. Developers review models for query performance and frontend component mapping. Sample entries are authored in staging to stress-test field sets before build completes. Sign-off locks v1 models; v2 extensions follow a change process.
Admin UI and public frontend integrate against the same API with preview and production environments separated. Migration scripts run in test passes with diff reports before production cutover. Performance testing ensures editor search and media browse stay snappy at your content volume. Accessibility of both admin and public templates is checked against WCAG targets.
Editor workshops cover daily tasks, approval workflow, and troubleshooting with cheat sheets left behind. Office hours in the first month catch questions before they become bad habits. Admin changelog communicates new fields or blocks when the system evolves. Success is measured by editors publishing without engineering tickets for routine updates.
At Handover
Tangible Deliverables
What you receive when the engagement milestone completes — documented and transferable.
Your Finished Product
Representative production interfaces — dashboards, apps, and workflows delivered at handover.
Included at handover
- CMS instance
- Content models
- Editor guide
- Migration scripts
Common Questions
FAQs for CMS Development
We recommend based on editor skills, budget, and frontend flexibility — no one-size answer.
Yes — field-level localization and fallback rules.