We crawl your site like Googlebot and document indexation blockers: broken links, redirect chains, duplicate content, and missing canonical tags. Core Web Vitals are measured on real templates, not just the homepage. Schema markup gaps and mobile usability issues are prioritized by estimated traffic impact. You receive a ranked fix list with effort estimates so engineering and marketing can plan in parallel.
Core Stack
- TETechnical SEO
- COContent
- ANAnalytics
Overview
What This Service Covers
Search is a compounding asset. We fix crawlability issues, align content with intent, and report on rankings tied to leads — not vanity metrics.
Engagements start with a technical audit and competitor gap analysis. We prioritize fixes by impact, pair on-page work with content calendars, and integrate Search Console data into monthly reviews you can share with leadership.
Capabilities
What's Included
Each capability maps to deliverables in your statement of work — no vague bullet points.
Keyword research maps search intent to your product funnel — informational, commercial, and transactional clusters get different content treatments. We analyze competitor gaps where you have authority potential but thin coverage. Seasonality and regional variants are noted for businesses targeting multiple markets. The output is a living keyword map tied to URLs, not a one-time spreadsheet.
Title tags, meta descriptions, and heading hierarchy are optimized per page without keyword stuffing. Internal linking plans strengthen pillar pages and distribute authority to money pages. Snippet optimization targets featured results where structure and FAQ schema help. Templates are updated so editors inherit SEO guardrails when publishing new content.
Editorial calendars align with keyword priorities and product launches. Briefs include target queries, outline, internal links, and CTA goals so writers and agencies deliver consistent quality. Workflow covers draft, SEO review, legal if needed, and publish — with SLAs you can track. Refreshes of aging posts are scheduled when rankings slip or facts change.
Link acquisition focuses on relevance and editorial merit — guest posts, digital PR angles, and partnerships — not bulk low-quality directories. We identify linkable assets on your site worth promoting: research, tools, and case studies. Outreach templates and tracking keep the program accountable month over month. Toxic link monitoring and disavow support are available when legacy issues exist.
Dashboards connect Search Console, analytics, and CRM so organic traffic is tied to leads and revenue where possible. Rank tracking covers priority terms with context on SERP features and competitors. Monthly reviews translate data into next-month actions — not vanity reports. Leadership gets a one-page summary; practitioners get drill-down detail.
Delivery Flow
How We Execute
A transparent pipeline — you know what happens in each phase before we start.
The engagement opens with a full technical and content visibility audit against your top competitors. Baseline rankings, indexed pages, and backlink profile are captured for before/after comparison. Critical blockers that suppress crawl or render are flagged for immediate engineering fixes. Stakeholders align on primary KPIs: traffic, conversions, or pipeline from organic.
We deliver a 90-day roadmap balancing quick wins — meta fixes, indexation cleanup — with longer content and authority bets. Dependencies between engineering, content, and PR are explicit on a shared timeline. Budget and resourcing assumptions are documented so nothing is implied. You approve the roadmap before execution spend ramps up.
On-page, content production, and off-page work run in parallel tracks with weekly coordination. Engineering tickets for technical SEO are sized and prioritized alongside product work. Content publishes on schedule with QA for links, schema, and internal anchors. Outreach and PR campaigns launch when supporting assets are live.
Weekly dashboards highlight movement on priority URLs and terms; anomalies trigger investigation not panic. Monthly strategy calls review what worked, what underperformed, and what to stop doing. Experiments — title tests, new templates — are logged with hypotheses and outcomes. The roadmap is adjusted quarterly based on data, not inertia.
At Handover
Tangible Deliverables
What you receive when the engagement milestone completes — documented and transferable.
Your Finished Product
Representative production interfaces — dashboards, apps, and workflows delivered at handover.
Included at handover
- SEO audit report
- Keyword map
- Content calendar
- Monthly performance deck
Common Questions
FAQs for SEO & Online Marketing
Technical fixes can show in weeks; competitive terms often need 3–6 months of consistent work.
Yes — we produce briefs and drafts, or edit your team’s copy for search intent.