Lorrie Berry Fine Art Portfolio

Lorrie Berry is a contemporary abstract painter and member of NAWA (National Association of Women Artists) whose works are collected nationally and featured in interior design projects across the US.

We built her WordPress presence with a portfolio gallery, artist biography, and WooCommerce storefront to sell original paintings directly to collectors and interior designers.

Brochure and portfolio sites win on clarity — service pages should answer who, what, and how to contact within one scroll on mobile.

Local SEO structure (service areas, schema markup, GBP alignment) should be planned before content migration, not bolted on at launch.

Delivered for a contemporary fine art painter in 5 weeks — scoped as a fixed-milestone engagement with weekly demos and named owners on both US and Vietnam sides.

Selling original fine art online requires conveying scale, texture, and color accurately.

A generic WordPress theme was not capturing the quality of Lorrie's work, and the purchase flow was unintuitive for collectors who expected high-touch service.

WordPress performance depends on image discipline and caching — lazy-load galleries and keep plugin count intentional.

Contact and lead forms need spam protection and routing rules so inquiries reach the right owner without manual forwarding.

We designed a minimal, gallery-style WordPress layout that puts the artwork front and center. WooCommerce handles original painting sales with per-piece dimensions, medium descriptions, and framing options.

High-resolution zoomable images and a clean inquiry form serve buyers who want to talk before purchasing.

Clients must be able to update galleries, bios, and announcements without developer tickets — train on the admin workflow before handoff.

Third-party embeds (reviews, Instagram, maps) should degrade gracefully when APIs rate-limit or change.

We measure success against baselines agreed in discovery — not vanity metrics added after launch. The table below captures headline numbers; narrative outcomes follow for stakeholder reviews.

Measure leads and qualified calls, not page views alone — tie analytics events to form submits and click-to-call actions.

Seasonal campaigns and landing pages should reuse a component library so marketing can publish quickly.

WordPress portfolio and WooCommerce shop for a nationally collected

contemporary painter — gallery, bio, and original art sales.

Built with cms & wordpress-appropriate tooling — production-tested across Kan-Tek client squads. Choices favor maintainability and integration fit over novelty.

Hosting, backups, and SSL renewal belong in the launch checklist — downtime on a lead-gen site is lost revenue.

Document theme customization boundaries so future agencies do not break performance or SEO settings.

Run through this checklist before go-live — assign an owner for each item and block the release window until sign-off. Skipping steps because of deadline pressure is how production incidents start.